Naming - D+E Branding For Business
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Archive

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Desafio

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Após estudar o assunto, viajar e conhecer as melhores cervejarias do mundo, os empreendedores investiram em uma estrutura para desenvolvimento e fabricação de cervejas, nunca vista antes na região. Entretanto, faltava ainda encontrar uma identidade visual que revelasse o valor deste propósito, e foi nesse momento que, em setembro de 2013, a D+E foi contatada para criar a estratégia visual da nova cervejaria.

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Estratégia

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Ao analisar os pilares do novo negócio, percebemos uma relação direta com a força desbravadora da imigração alemã. Ao estudar as origens dessa cultura, marcamos o ano de 1824, que foi quando as âncoras dos navios alemães tocaram pela primeira vez o leito do Rio dos Sinos no Rio Grande do Sul, ligando fisicamente os imigrantes ao seu novo lar.